Ozlem Tonbul | Blog

Technical insights on AI-driven decision systems, data analytics, and e-commerce growth strategies.

Decision Systems

Why Dashboards Don’t Drive Decisions: How to Build Data-Driven Decision Systems

Exploring why traditional dashboards often fail to trigger business actions and how to transition towards structured decision intelligence systems.

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Ads Optimization

Google Ads Budget Optimization Using Machine Learning: A Case Study

A deep dive into using Random Forest and regression models to automate Google Ads budget allocation based on seasonal trends.

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