SEO|

Keyword Performance

Top 3 — 2023

276

Baseline

Top 3 — 2024

773

▲ +180%

Top 3 — 2025

1,351

▲ +49%

Total Keywords — 2025

22,875

▲ +61%

Total Growth 3Y

+211%

7,355 → 22,875

Keyword Rank Distribution — Monthly (Apr 2023 – Jan 2026)

Top 3

4–10

11–20

21–50

51–100

SERP Features

Year-on-Year Comparison

2023 → 2024

Tier	2023	Δ	2024
TOP 3	276	+180%	773
TOP 10	717	+172%	1,948
TOP 50	2,841	+94%	5,513
Total	7,355	+81%	13,321

2024 → 2025

Tier	2024	Δ	2025
TOP 3	906	+49%	1,351
TOP 10	2,047	+30%	2,663
Total	14,212	+61%	22,875

Top 3 Keyword Growth — 2023 / 2024 / 2025

Total Keywords Ranked — 2023 / 2024 / 2025

SEO|

Keyword Traffic Analysis

Total Keyword Changes

20,700

Last 12 months

Improved Keywords

2,100

▲ Rank gains

Declined Keywords

1,100

▼ Rank losses

Net Gain

+1,000

▲ Net positive

Organic Traffic + Improved / Declined Keywords — Jan 2023 – Jan 2026

Organic Traffic (impressions)

Improved Keywords

Declined Keywords

In 2025, keyword performance was managed with a focus on conversion-contributing keywords over pure traffic volume. Conversion-focused keywords were prioritised while traffic-only keywords were deprioritised — resulting in more qualitative organic traffic contribution than previous years.

Improved vs Declined — Monthly 2024

Improved

2,100

Keywords gained rank

Declined

1,100

Keywords lost rank

Annual Traffic Trend — 2023 / 2024 / 2025

2023

2024

2025

SEO|

E-Commerce Performance

Purchases 2025

12,011

↑ 28.7% vs 2024

Organic Revenue 2025

₺22.71M

↑ 76.2% vs 2024

Avg. Revenue / Session

₺1,890.94

↑ 36.9% vs 2024

Revenue per User

₺71.76

↑ 52.0% vs 2024

3-Year Comparison — 2023 / 2024 / 2025

Metric	2023	2024	Δ	2025	Δ
Purchases	7,733	9,355	+21%	12,011	+28.7%
Organic Revenue	₺6.22M	₺12.91M	+107.6%	₺22.71M	+76.2%
Avg. Rev / Session	₺804.62	₺1,379.73	+71.5%	₺1,890.94	+36.9%
Revenue per User	₺20.03	₺47.24	+135.9%	₺71.76	+52%

In 2025, revenue per user grew +52% and avg. revenue per session grew +36.9% — growth driven by higher basket values, not just volume. Organic revenue grew from ₺6.22M (2023) to ₺22.71M (2025) — +265% in 3 years.

Organic Revenue Growth — 2023 → 2025

Monthly Organic Revenue — 2024 vs 2025

Purchases & Avg. Revenue Trend — 3 Years

Top Organic Revenue Pages — 2025 · GA4 Organic Attribution

#	Page	Sessions	Revenue
1	Anka II Basic Unisex First Steps Grey Casual Shoe	4,447	₺71.08k
2	Anka Basic Girls First Steps Powder Casual Shoe	2,510	₺63.36k
3	Anka Basic Unisex First Steps Grey Casual Shoe	3,331	₺59.81k
4	Anka Basic Boys First Steps Navy Casual Shoe	1,715	₺59.08k
5	Color Comfort Boys Preschool Navy Slip-on	1,558	₺54.18k
6	Thin Light-Up Boys Preschool Green Sandal	1,531	₺53.18k

SEO|

2026 Monthly Performance — Organic

Peak CTR — Apr 2026

7.08%

▲ Best month 2026

Best Revenue — Mar 2026

₺1.60M

▲ +139% MoM

Peak Clicks — Mar 2026

51,186

▲ GSC clicks

Peak Sessions — Jan 2026

48,786

▲ GA4 organic

Monthly SEO Performance — Jan to Apr 2026 · GA4 + Google Search Console

Month	Organic Sessions	GSC Clicks	CTR	Impressions	Avg. Position	Organic Revenue	Purchases
January 2026	48,786	44,511	5.97%	745,096	7.31	₺1,390,000	635
February 2026	27,578	30,535	5.16%	592,208	6.86	₺670,410	361
March 2026	47,771	51,186	6.27%	816,932	6.47	₺1,600,000	715
April 2026	39,356	47,908	7.08%	676,679	6.38	₺1,290,000	579
Q1 2026 Total	124,135	126,232	—	—	—	₺3,660,410	1,711

Organic Sessions — 2026

GSC Clicks — 2026

Site CTR — 2026

Organic Revenue — 2026

Top Revenue Pages — March 2026 · GA4 Organic Attribution

#	Page	Sessions	Revenue
1	Vicco Mask Basic Erkek Çocuk Siyah Spor Ayakkabı	150	₺24.00k
2	Vicco Sunday Işıklı Kız Bebek Beyaz/Pudra Spor Ayakkabı	74	₺12.54k
3	Vicco Queen Işıklı Kız Bebek Pudra Spor Ayakkabı	93	₺10.91k
4	Vicco Anka II Basic Kız İlk Adım Pudra Günlük Ayakkabı	121	₺10.91k
5	Vicco Ekko Baskılı Erkek Çocuk Siyah Spor Ayakkabı	70	₺10.18k
6	Vicco Jeli Işıklı Kız Bebek Beyaz Günlük Ayakkabı	114	₺10.18k